In life, you never know who you are going to meet and how they might change your life forever.  Before a formal event one evening, I had the need to tie my bowtie.  That was the night when I had the pleasure of meeting Rod Baker. For over twenty years now, he has been my go-to guy when it comes to my overall personal brand.

His DRESS concept might be simple, but it is actually broad and very powerful in what it accomplishes for each individual in all aspects of life, not just clothing.  Image and what it specifically communicates has always been important for me starting in my youth, through my business, and now onto the next generations of my family.

Rod has been a key part of that for me.   He has also provided me with the best of the best without the worry of what it is going to take, effort wise, to accomplish it.  Clothing can be a challenge but working with Rod has been such an ease.

Don’t just read this book, understand it and then take action on it.  Only then will you experience the life change that I have.  I endorse this book and Rod with my highest compliment.

Fletcher Jones, Jr.

President, Fletcher Jones Management Group

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“Whether you believe it or not, your clothing speaks long before you do!”

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Your Clothing Speaks Long Before You Do!

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Rod Alan Baker Speaks at Sales Mastery Conference

Rod is truly a clothing psychologist, unlocking the secrets of dressing influence. Rod has shown me that confidence is on the inside, dressing just lets everyone else know its there. You can’t put your best face forward when others are judging you on first impressions of your clothing, the inside has to match the outside. The clothing makes the man, and Rod shows you how to make a better man.

Dr. Peter Helton

Founder, Helton Skin & Laser Institute

“Always be Extraordinarily You!”

Rod Alan Baker

Rod Alan Baker is truly a clothing psychologist, unlocking the secrets of dressing influence. Rod has shown that confidence is on the inside, dressing just lets everyone else know it’s there. You can’t put your best face forward when others are judging you on first impressions of your clothing; the inside has to match the outside. The clothing makes the man, and Rod shows you how to make a better man.

Rick Wagner

 Rick Wagner has known Rod and used the “Extraordinarily You” concept for over 25 years, but it wasn’t until they sat down together to start writing this book that Rick truly understood the power and life-changing effects of this concept. He has never seen an opportunity to bring peace to so many lives through such a simple concept, and he is excited to be a part of introducing you to “Extraordinarily You.”